This season, Sunkist will showcase its premium, fresh citrus in new Sesame Street-themed packaging as part of the cooperative’s participation in the Produce Marketing Association (PMA) and Sesame Workshop’s "eat brighter!" initiative.
Kicking off the 2014-15 California and Arizona citrus growing season, Sunkist will offer its customers a Sesame Street-themed 10-pound Navel orange carton and polybag as well as a Giro-bag for easy-peel mandarins.
“Childhood obesity is a critical issue for our country, and we are proud to be working with PMA and Sesame Workshop to encourage families to eat healthier,” said Sunkist VP of Sales & Marketing Kevin Fiori. “Like Sunkist, Sesame Street is a trusted family brand and we hope our collaboration will help generate consumer excitement about fresh citrus and the produce category as a whole.”
Sunkist mandarins are available mid-October through April.