In the Spotlight: Strongbow Variety Pack

Includes new Red Berries, Ginger flavors

Strongbow Hard Apple Cider has unveiled the launch of a new variety pack featuring the classic Gold Apple and Honey & Apple flavors, as well as new Strongbow Red Berries and Strongbow Ginger.

Available in 12-pack bottle formats that include three of each of the four flavors, the variety pack is sold nationally and available year-round.

“Hard Cider is one of the most dynamic segments in beverage alcohol, growing over 80% per year since 2012,” said Alejandra de Obeso, brand director for Strongbow, Heineken USA. “Our new Strongbow Variety Pack not only delivers the variety adult consumers demand, but it provides multiple benefits to our retail partners," he added, noting the brand's strong appeal to millennial and upscale consumers.


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