In the Spotlight: Egoiste Café Noir Instant Coffee

European brand launches in U.S.

Egoiste, a line of European gourmet coffee from Coffee Globe, has officially launched its instant coffee in the U.S.

Produced in Germany and freeze-dried through a proprietary process, Egoiste Café Noir is made with a blend of highland and lowland Kenyan Arabica beans, offering a mild taste and rich flavor.

“Americans are not usually instant coffee drinkers - only about 7 percent of the U.S. drinks instant coffee on a daily basis, but Egoiste is here to change that,” said Tim Bush, VP of sales for Coffee Globe. “In Europe, the majority of people drink instant coffee and have strict standards for its flavor. Our hopes in bringing Egoiste to the U.S. is to provide the gourmet taste of convenient coffee that is so loved by Europeans.”

Egoiste Café Noir is available in a 3.53-ounce jar. 

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