Southern Family Markets to License Price/Promotion Optimization Solution

Southern Family Markets plans to deploy a price, promotion and markdown optimization solution to predict and influence consumer demand for products in both its traditional grocery and liquor store formats.

The grocer will use Revionics' Web-based RAPS advanced pricing science and demand analytics system as a centralized merchandising and pricing tool across its enterprise to proactively plan, manage and execute a pricing strategy with the consumer’s voice in mind.

"We operate in highly competitive markets as well as a difficult economic environment in the Southeast," said Jeffery Burkhead, SVP and GM at Southern Family. "Price optimization should allow us to remain competitive while protecting our margins."

Southern Family operates stores in Alabama, Florida, Georgia, and Mississippi, and is owned by C&S Wholesale Grocers, the second-largest food wholesaler in the nation.
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