Baltimore Ravens offensive lineman John Urschel will join representatives from the Capital Area Food Bank and the Maryland Food Bank on April 18 at a Shoppers Food & Pharmacy in Crofton, Md., to help kick off The Great American Milk Drive, a national initiative that helps deliver milk to hungry children and needy families.
Also on hand for the morning event will be Melissa Malcolm, senior manager, national field marketing at MilkPEP, which developed the program, and Jeff Bleichner, VP of operations at Landover, Md.-based Shoppers, a division of Supervalu.
During the drive, which will take place at all 55 Shoppers stores from April 17 through May 10, customers can donate $1, $3 or $5 at the cash register to buy milk for needy families. In addition, consumers can donate milk online for as little as $5 to a family.
According to the Chicago-based hunger relief organization, milk is one of the items most requested by food bank clients, but there's a nationwide shortage because it's rarely donated.
All donations made to The Great American Milk Drive through this partnership will directly benefit those in need in Maryland, Virginia and the D.C. metropolitan area.