Shaw's Prez Uses Live Broadcasts to Connect with Associates: Report

WEST BRIDGEWATER, N.Y. -- Shaw's Supermarkets president Carl Jablonski has taken a cue from his days with Philadelphia's Acme Markets to get the word out, with closed-circuit TV broadcasts aimed at employees.

For the past year, Jablonski's monthly "New England Live" program, which ends with his "Carl's Corner" segment, has aired in Shaw's stores from Maine to Connecticut, with repeats shown in company break rooms.

"A 20-minute broadcast with the right individuals generates the message quicker, faster, and more to the point," Jablonski told the Boston Globe. "Because every store director is watching that. Every store manager, for sure. They get to be a filter for how we disseminate information."

To accommodate the broadcasts, during which Jablonski discusses such topics as sales numbers and food recalls, Shaw's converted an empty office at its headquarters into a studio. In the wake of Jablonski's programs, senior category manager of sales and promotions Richard Regan has begun appearing weekly on his own show.

Jabslonski always has a guest and reads from letters written by shoppers. He often relies on humorous props, including a Boston Red Sox jersey when he recently spoke about a team ticket giveaway.

In addition to his regular broadcasts, Jablonski said he tries to visit stores twice a week.
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