Safeway Brings Lifestyle Format to Seattle Market

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Safeway Brings Lifestyle Format to Seattle Market

Safeway on Friday opened its Lifestyle format in Bellevue, Wash. -- the first such store in the Seattle market.

The upscale format includes extras such as a gelato bar, a nut bar, wine cellar, fireplace, sushi bar, and a Starbucks, reported the Seattle Post-Intelligencer Reporter. It also features up to 40 percent organic produce.

Safeway celebrated the grand opening by offering free food samples from 21 departments over the weekend, according to the local press report. A baby grand piano was set up near the cash registers to play live music through Sunday.

The store replaces an older Safeway supermarket that was located across the street. It is part of the Avalon Meydenbauer mixed-use development.

Safeway's Seattle division has 197 stores from Alaska to Montana.