Revionics Boosts Sales Staff to Prepare for Growth

Revionics, Inc., a provider in retail life cycle price optimization solutions, appointed Charles "Monty" Waltz to SVP of strategic sales and hired Jeff Edwards as SVP of sales to lead the company's two-pronged approach towards revenue growth.

"Both Monty and Jeff are seasoned executives with successful track records of building departments and increasing revenues tenfold," stated Marc Hafner, Revionics president and CEO, "Revionics is fortunate and poised for rapid success to have this dynamic duo focusing resources on targeted growth initiatives."

Waltz, who joined Revionics in 2009 and has led its recent growth, will leverage his deep retail and supply chain technology expertise to focus on strategic sales initiatives. Edwards, who brings more than 25 years of sales leadership from global technology companies, will take advantage of his international and account development background to focus on growth initiatives.

Among the strategic accounts landed by Waltz has are Dick's Sporting Goods, Roundy's Supermarkets, Tractor Supply Company, and Whole Foods Market. "With concentrated, dedicated resources on major strategic accounts, Revionics will be able to accelerate the development of new pricing optimization solutions for these retailers to address the ever-changing challenges of a new economy," said Waltz.

In addition to building world-class sales teams that have taken early stage start-ups to operations in excess of $100 million, Edwards has worked and consulted for global technology powerhouses such as IBM, NEC, Hitachi, Computer Associates, and AT&T. "I'll be dedicating my attention to expanding Revionics' offerings to existing regional clients, driving geographic growth, and exploring channel partnerships," said Edwards.

Roseville, Calif.-based Revionics offers life cycle price optimization solutions to retailers, including everyday, promotion, and markdown pricing. The Revionics technology leverages an integrated forecast, enabling a coherent view of customer demand across all decision areas.