Don McGeorge, retired president and COO of the Kroger Co., has joined the board of directors of Acosta Sales & Marketing.
A retail industry veteran with more than 30 years of experience, McGeorge was responsible for all of the Cincinnati-based grocer’s supermarket divisions, advertising, customer relationship marketing, manufacturing, merchandising and procurement, pharmacy and retail operations until his retirement in 2009.
“Don is one of the most well-respected leaders in the retail space, and it is our privilege to welcome him to our board of directors,” said Gary Chartrand, Acosta executive chairman of the board. “His deep industry experience and leadership provide a unique retail perspective and helps round out our board’s expertise. We are well-positioned to help steer the company and further the success of Acosta’s CPG clients and retail customers.”
McGeorge added: “With a cutting-edge suite of sales and marketing services, Acosta is an integral partner for retailers and brands alike. I look forward to being part of the board and helping Acosta realize continued success.”
McGeorge also currently serves as a director of Turning Point Ministries, Viking Cold Solutions and SymphonyIRI.
Jacksonville, Fla.-based Acosta Sales & Marketing provides outsourced sales, marketing and retail merchandising services, and represents more than 60 percent of the top brands in the CPG industry.