Project Paso Invites Wine Fans to ‘Savor’ Calif.’s Central Coast

Project Paso, a wine from Sonoma, Calif.-based Don Sebastiani & Sons, is urging consumers to “Savor Paso Robles: Wine’s New Frontier” with a national promotion this summer.

The wine brand is offering a sweepstakes (where eligible) for the chance to win a grand-prize trip for two to Sunset magazine’s Savor the Central Coast Event, three second-prize chances to win a custom wine barrel barbecue smoker, or 10 third-prize chances to win a deluxe Project Paso-branded Grill Tool Kit. Additionally, Project Paso is providing in-store instant redeemable coupons (IRCs) for $1off a beef purchase or mail-in rebate (MIR) for $3 off two bottles of the wine.

Running from July 1 through Aug. 31, the promotion includes new double-sided case cards, adhesive sweepstakes promotional cards, and accordion-style neck tags featuring sweepstakes entry information, regional barbecue recipes and the MIR/IRC.

For more information, contact Scott Black at [email protected].