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Nonfoods Up for Grabs among Retail Channels: IRI Study
CHICAGO -- No retail channel dominates the nonfoods business, and retailers that implement strong marketing and merchandising initiatives stand to gain a greater share of general merchandise and HBC sales, according to a new study by marketing information firm Information Resources Inc. -
Nonfoods Up for Grabs among Retail Channels: IRI Study
CHICAGO -- No retail channel dominates the nonfoods business, and retailers that implement strong marketing and merchandising initiatives stand to gain a greater share of general merchandise and HBC sales, according to a new study by marketing information firm Information Resources Inc.