Ollie’s Launches Its 1st Credit Card for Customers
Ollie’s Bargain Outlet Holdings Inc. has partnered with fintech company Sunbit to launch a co-branded Visa credit card.
“We are excited to launch our first-ever credit card to our customers. Our card makes it easier for customers to shop with us, earn even more rewards and receive exclusive benefits,” said Eric van der Valk, president of Ollie’s. “This program builds on our industry- leading Ollie’s Army loyalty program, offering greater flexibility to our customers and enhancing loyalty with our members.”
Ollie’s cardholders earn points for purchases at Ollie’s and everywhere else that Visa is accepted, and receive access to exclusive offers and events. Key features of the Ollie’s Credit Card include:
$10 statement credit for signing up for the card
Automatic enrollment into Ollie’s Army Loyalty program for non-members
One additional Ollie’s Army point for every $2 spent at Ollie’s
One Ollie’s Army point for every $2 spent everywhere else Visa is accepted
“Sunbit is committed to building products that make access to credit more equitable, transparent and customer-focused, and we partnered with Ollie’s because of their true commitment to their customers,” said Arad Levertov, CEO of Los Angeles-based Sunbit. “Ollie’s customers will benefit from access to a co-branded card that is a magnitude better than anything like it, enhancing the shopping experience and fostering brand loyalty.”
Ollie’s chose Sunbit’s credit card platform for its:
- Customer-centric approach: Customers are never charged fees, and the card features industry-high approval rates.
- Brand Loyalty: The credit card helps increase Ollie’s brand presence in customers’ wallets, fostering long-term loyalty. Ollie’s loyalty program members earn additional points whenever they use their Ollie’s card anywhere.
- Innovative Approval Technology: Sunbit’s tech enables bank partners to approve a broader range of customers for the Ollie’s Credit Card.
- Rapid Implementation: Sunbit plans to bring the credit card program to market within months, with no technology integration required from Ollie’s.
- Comprehensive Support: Co-branded card support includes marketing, employee training programs, call center operations and incentives.
Harrisburg, Pa.-based Ollie's is America's largest retailer of closeout merchandise and excess inventory. The extreme discounter currently operates 522 stores in 31 states.
