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NRS Provides Free Panic Alarm to Small NYC Retailer

Offer comes after stabbing at Bronx bodega
Bronx Bodega Main Image
According to NRS, its Panic Alert Button is highly effective in helping curtail criminal incidents at independent retail stores.

Following a stabbing attack at a bodega (a convenience or small grocery store) in The Bronx, N.Y., National Retail Solutions (NRS), a point-of-sale (POS) platform provider for independent retailers, with more than 30,000 active terminals in stores nationwide, has installed its NRS Panic Alarm Button service in the store at no cost. Also in response to the incident at 69 Deli in the Concourse Village neighborhood, NRS is offering a $5,500 reward for information leading to the assailant’s arrest. Tips can be reported anonymously to Crime Stoppers at 1-800-577-TIPS (8477).

“We stand with the victim and the community against senseless violence,” noted Ricky Shah, community service director at Newark, N.J.-based NRS, a subsidiary of IDT Corp. “We urge anyone with information to come forward to help bring the perpetrator to justice.”

After a successful pilot program in New York City, the NRS POS-integrated Panic Alarm Button is now available nationwide, including New York, New Jersey, California, Florida, Wisconsin and Georgia, with continued expansion planned to combat rising retail crime rates.

The POS-integrated Panic Alarm Button on a merchant’s touch screen enables cashiers to contact authorities during emergencies while silently de-escalating potentially dangerous situations. To further improve store safety, NRS is offering three months of free Panic Alarm Button service.

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According to the company, the program was highly effective in helping curtail criminal incidents at independent retail stores, many of which are located in high-crime, low-income communities underserved by major retail brands.

Besides the Panic Alarm Button, NRS offers such anti-crime solutions as POS-DVR Camera Integration, as well as customer-facing screens to help local authorities identify and apprehend suspects.

“Our patented POS-integrated Panic Alarm Button service assists stores in emergencies and helps deter crime,” said NRS President and CEO Elie Y. Katz. “It also makes owners and employees – as well as their customers – feel more secure, and in some instances, it can reduce the store’s insurance premiums. I strongly recommend that every bodega and neighborhood convenience store owner consider installing this system to safeguard their premises.”

To aid adoption of the solution, NRS is providing three months of Panic Alarm Button service at no cost. 

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