NFRA Awards March Frozen Food Month Golden Penguins
The National Frozen & Refrigerated Foods Association (NFRA) has named the winners of the recently revamped Golden Penguin Awards for the trade organization’s 2016 March Frozen Food Month promotion. NFRA has awarded 20 Gold Awards and 28 Silver Awards. In addition, five companies will be revealed as Top Marketers during the NFRA Convention in Washington, D.C.
The Gold award winners will be honored during a networking reception held at the October convention, when the Top Marketer awards will be presented. Silver awards are usually bestowed at local frozen food association meetings.
To boost the prestige of its flagship awards program, NFRA made significant changes to the Golden Penguin Awards program this year, adding new categories that it felt better reflected today’s marketing practices, a streamlined online entry system, a numeric scoring platform and a redesigned award.
The eleven new categories were In-Store Display, In-Store Event, Community Involvement, Social Media and Digital Marketing, Traditional Marketing, Private Brand Campaign and Integrated Marketing Campaign, with subcategories for Retailer, Wholesaler, Manufacturer, Sales Agent and Local Association. In addition, the Top Marketer Awards honor the best of the best. The highest-scoring entry in each of the Integrated Marketing Campaign subcategories will be named the Top Marketer.
Retailers, wholesalers, manufacturers, sales agents and local associations of any size (retail and military) could enter any category applicable to their respective businesses. Entries were judged on their own merit, taking into consideration organization size and/or program budget.
The award changes also apply to NFRA’s other promotions for June Dairy Month and Ice Cream & Novelties.
The winners are as follows:
Gold Awards
In-Store Display
Albertsons 1002, Phoenix, assisted by Co-Sales Company, Phoenix
Nellis AFB Commissary, Las Vegas, assisted by Webco G.P., Aldie, Va.
Robins Commissary, Robins AFB, Ga., assisted by Advantage Solutions, Woodcliff Lake, N.J.
In-Store Event
Chris’ Food Center, Sandstone, Minn.
Community Involvement
Chris’ Food Center, Sandstone, Minn
Harmons Grocery, West Valley City, Utah
North Florida Frozen Refrigerated Foods Association, Jacksonville, Fla.
Traditional Marketing
Associated Grocers, Baton Rouge, La.
Social Media and Digital Marketing
Acme Markets, Philadelphia
Integrated Marketing Campaign-Local Association
Frozen & Refrigerated Food Council of Northern California, Alamo, Calif.
Integrated Marketing Campaign-Manufacturer
Ateeco Inc./ Mrs. T’s Pierogies, Pottsville, Pa.
Integrated Marketing Campaign-Retailer
Acme Markets, Philadelphia
FoodMaxx Stores, Alamo, Calif.
Giant Eagle Inc., Pittsburgh
Price Chopper/Market 32, Schenectady, N.Y.
Integrated Marketing Campaign-Wholesaler
Bozzuto’s Inc., Cheshire, Conn.
C&S Wholesale Grocers, Robesonia Logistics LLC, Robesonia, Pa.
Silver Awards
In-Store Display
Albertsons 966, Phoenix, assisted by Co-Sales Company, Scottsdale, Ariz.
Chris’ Food Center, Sandstone, Minn., assisted by Kemps, Lindstrom, Minn.
County Market #139, Monmouth, Ill.
Maxwell AFB Commissary, Montgomery, Ala., assisted by Nestlé Military Sales, Glendale, Calif.
Moody AFB Commissary, Valdosta, Ga., assisted by Nestlé Military Sales, Glendale, Calif.
Quantico Marines Commissary, Quantico, Va.. assisted by Ajinomoto Windsor, Ontario, Calif.
Randolph AFB Commissary, Universal City, Tex., assisted by Ajinomoto Windsor, Ontario, Calif.
Safeway 1599, Littleton, Colo.. assisted by Co-Sales Colorado, Greenwood Village, Colo.
Safeway 2821, Phoenix, assisted by Co-Sales Company, Glendale, Ariz.
Woodman’s Waukesha, Cedarburg, Wis., assisted by Kemps, Cedarburg, Wis.
In-Store Event
Harmons Grocery, West Valley City, Utah
Traditional Marketing
Albertsons-Southwest Division, Phoenix
Ateeco Inc./ Mrs. T’s Pierogies, Pottsville, Pa.
Bozzuto’s Inc., Cheshire, Conn.
Chris’ Food Center, Sandstone, Minn
Social Media and Digital Marketing
Homeland, Oklahoma City, Okla.
Integrated Marketing Campaign-Local Association
Frozen and Refrigerated Food Council of North Carolina, Rock Hill, S.C.
Frozen and Refrigerated Foods of Central Florida, Riverview, Fla.
Integrated Marketing Campaign - Retailer
Albertsons-Southwest Division, Phoenix
Harrisburg, Pa.-based NFRA, a nonprofit trade association representing all segments of the frozen and refrigerated food industry, is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion, and October Cool Food for Kids educational outreach program.