Wynshop, a provider of digital commerce and fulfillment solutions for local store-based retailers, is now a USDA Food and Nutrition Service (FNS) -approved SNAP/EBT payments processing partner, through Aurus. The company can now facilitate expedited processing of FNS procedures for any retailers that wish to offer EBT benefits through Wynshop.
As online grocery has grown in popularity, the FNS has worked to expand access to EBT payments via online grocers, but the certification process is complex and time-consuming, which has limited the ability of smaller food retailers to fully connect with these customers.
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“Until now, when grocers wanted to accept online EBT benefits, they had to go through a grueling approval process with FNS that could take months,” noted Barry Clogan, chief product evangelist at Miami-based Wynshop. “We’ve set things up so that they no longer need to do any of the heavy lifting. When a grocer on the Wynshop platform decides that they want to accept EBT payments, we provide them with easy-to-use templates that reduce both friction and time to approval.”
The FNS must review and approve any solution that enables online payments using SNAP/EBT. To streamline the application process for retailers, Wynshop collaborated with FNS for six months to create a procedure and documentation templates that grocers can customize for their EBT applications. FNS’ subsequent approval of Wynshop’s EBT/SNAP solution and methodology for retailers is poised to dramatically reduce the time, cost and complexity of this process for grocers.
Wynshop’s mission is to give SNAP beneficiaries access to more choices, and local grocers a greater share of government subsidy dollars, helping these retailers grow their online businesses and bolster their relationships with loyal customers.