Natural/Organic Sales to Grow Another 63 Percent by 2010: Report

NEW YORK -- Given their current momentum natural/organic foods ought to grow 63 percent to surpass the $46 billion mark by 2010, according to "Natural and Organic Food and Beverage Industry Trends: Current and Future Patterns in Production, Marketing, Retailing, and Consumer Usage," a new report from market research publisher Packaged Facts here.

The segment has already gone from a hippie "fad" to an industry worth $28.3 billion last year, according to the report. The next stage in its stratospheric rise will be due to the growing popularity and availability of natural/organic products, spurred by such factors as Wal-Mart's entry into the organics arena, increases in all the top supermarkets' private label organic items, and expansion of the supermarket "lifestyle" formats emphasizing natural and organic products.

In general, leading natural/organic brands' growth continues to outpace that of their respective categories by a wide margin, while organic products themselves are selling more than "natural" items, because of their relative newness to mass channels and the fact that consumers find their government-regulated aspect compelling.

"Organics have clearly become a way of life for millions of health-conscious Americans, and the success of the big three -- Whole Foods, Wild Oats, and Trader Joe's -- has finally awakened mainstream American retail to the viability of this market," said Packaged Facts publisher Don Montuori in a statement. "This research delves into the inner sanctum of the industry, showing why it has become -- and will continue to be -- the hottest area in food retailing."

"Natural and Organic Food and Beverage Industry Trends" probes new product and promotional trends; includes competitive profiles of producers, marketers, and retailers, and examines consumer trends and behaviors relating to organics and natural products. Priced at $3,000, the report can be downloaded from Packaged Facts at, and is also available at
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