Moran’s Wishes BBQ-ers a ‘Grillsational Summer’

Moran’s is leveraging the power of social marketing to promote its premium line of frozen all-natural ground-beef patties on Facebook. “Grillsational Summer” is built around the theme “A Summer-long Celebration of the Great American Burger.”

Running through the third week of September, the campaign offers recipes, manufacturer’s coupons, informative e-mail blasts, grilling tips, party ideas and an interactive “Ask the Chef” blog featuring Michael Morrison, corporate chef at Los Angeles-based AFA Foods Inc., the manufacturer of Moran’s products.

Additionally, once consumers have been enticed into markets to purchase the patties, Moran’s adds sizzle to the deal with in-store IRCs for instant savings.

For more information, visit www.facebook.com/MoransPremiumBeef.