Meal Options Driving Growth in Private Label Food and Beverage Market: Report

NEW YORK -- Such value-added products as mixed-vegetable side dishes, frozen fruit salads, and packaged ethnic rice dishes are providing retailers with the biggest growth opportunities in the $45.6 billion market for private label foods and beverages, according to "The U.S. Market for Private Label Foods and Beverages," a new report from market research publisher Packaged Facts.

The report notes that retailers are starting to move beyond the traditional private label categories of milk, eggs, and bread to discover profit in products such as the ones mentioned above, promoted in relation to meats or prepared entrees as total meal solutions.

Packaged Facts predicts that retail sales of private label foods and beverages will increase at a rate of roughly 5 percent through 2009, when they'll hit $58.7 billion.

"The most important new role for private label has been retailer differentiation," noted Packaged Facts acquisitions editor Don Montuori in a statement. "Look abroad: In the United States, private label has a share of about 15 percent of the total packaged goods market, and a large number of individual competing retailers. Great Britain's top five retailers control 83 percent of the market, with 31 percent coming from private label products. As consolidation continues apace in the domestic market, with leading grocers jockeying to maintain market share against mass merchandisers, retailers are looking to private label foods and beverages as an essential, competitive edge, not just a cursory nod to bargain-hunting shoppers."

The report offers industry executives a comprehensive analysis of the U.S. retail marketplace for store brands; demographic profiles based on Simmons data; and a exhaustive analysis of the influence of such trends as convenience and health on consumer buying habits. Additionally, it outlines the creative landscape, profiles important players, and rates advertising and promotional strategies.

Priced at $3,000, this report can be bought directly from Packaged Facts by visiting or
This ad will auto-close in 10 seconds