Shopper Marketing

Coupon enthusiasts are the driving force behind exploding redemption rates, according to new findings from Homescan, a service of The Nielsen Company.

For the more than 350 attendees, the Hispanic Retail 360 Summit offered an opportunity to tour four stores that target Latino customers, hear major retailers including Best Buy, Ace Hardware and SuperValu discuss the development of their Hispanic initiatives, and participate in smaller concurrent sessions featuring leading authors, consultants and researchers on multicultural markets. This news report and video feed brings you insights from retailers and vendors into the market, including a store tour of Mariana’s Supermarket and interviews with vendors.

Supervalu’s Chicago-based Jewel-Osco food and drug subsidiary is teaming up with a local Fox news affiliate during September’s “Hunger Action Month” to help generate awareness and raise much-needed food and funds for food banks across Chicagoland and Northwest Indiana.

The Kroger Co. and PepsiCo’s Frito-Lay division’s SunChips multigrain snacks brand are working together to raise $1 million to help revitalize Galveston, Texas, which was devastated by Hurricane Ike in 2008.

Although marketers have made major inroads to reach online audiences, their efforts seem to have gained little traction with female consumers, according to new research. A study by ad:tech Chicago and Q Interactive that analyzes how women engage online with brands finds that 75 percent of women reported that social networking sites have little bearing on their purchasing decisions.

Martin’s Super Markets and fellow merchants in the Granger, Ind., Heritage Square lifestyle center will present the first-ever “Taste of Heritage Square” event this evening, proceeds of which will benefit Pet Refuge, a not-for-profit “no-kill” animal shelter run by volunteers for the placement of unwanted and abandoned pets in responsible permanent homes.

Supervalu-owned Albertsons will once again hold its “Albertsons Healthy Eaters” field trip program -- an award-winning program offered free to any K-through-4th-grade children’s group interested in experiencing healthy eating lessons outside of the traditional classroom or meeting environment.

In a co-promotion with DreamWorks Animation and the hit film “Monsters vs. Aliens™,” Tyson Foods has rolled out a major consumer online sweepstakes for the back-to-school time frame. Through Oct. 2, supermarkets across the promotion will take part in the promotion, which features merchandising materials with the “Invasion of Flavor” theme.