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Ice Cream Sales Still Hot: Mintel Research
Americans really do scream for real ice cream, according to new consumer research from Mintel. The research firm found nine in 10 people (89 percent) enjoying a cool scoop in the past year, compared with only three in five (59 percent) who ate novelties such as ice cream sandwiches or bars. Less than two in five ate sherbet or frozen yogurt (37 percent and 34 percent, respectively), according to the research.