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NCBA Names New PR Firm
DENVER - The National Cattlemen's Beef Association based here has appointed Midan Marketing, LLC, as its new public relations agency of record for its retail marketing department. The Chicago-based Midan has also served as NCBA's Retail Marketing program agency of record since 2004. -
Idaho Potato Commish Posts Strong '06 Harvest; Bows New TV Spots
EAGLE, Idaho - Just in time to welcome the freshest potatoes in the world to supermarkets across the country, the Idaho Potato Commission (IPC) based here is set to debut two new national television commercials featuring spokesperson and national fitness icon, Denise Austin, this month.