GMA and Deloitte to Conduct Industry Review of Retail Marketing Trends
WASHINGTON, D.C. - The Grocery Manufacturers Association (GMA) Deloitte Consulting, LLP to conduct its inaugural "Industry Review of Retail Marketing Trends" study, which will take an in-depth look at emerging consumer trends affecting the traditional CPG marketing mix return on investment, as well as research strategies currently in use to identify models of success in shopper marketing.