Low-Carb Conference to Address Growing Trend

NORTHBROOK, Ill. - Industry leaders will share their insights on the future of the low-carbohydrate trend at an upcoming conference sponsored by the Low Carb Manufacturers Alliance (LCMA), a new organization created for major brands servicing the low-carb lifestyle. The event, which co-sponsored by Progressive Grocer, will be held April 13 in Rosemont, Ill.

"The Low Carb Manufacturers Alliance and its upcoming conference will play an important role in bringing together brands that have always stood for quality, but now are also becoming brands that are ideal for low-carb lifestyles," said Jeff Johnson, director of marketing at No Name Steaks and a member of the LCMA Advisory Panel.

"By every indication, 2004 will be a huge year for established brands to grab additional market share in the low-carb category," said Tom Weir, editor-in-chief of Progressive Grocer. "They may be joining a race that's already in progress, but they'll be taking the lead with better-tasting, better-marketed products."

A recent survey conducted by SupermarketGuru.com and published in Progressive Grocer, found that 80 percent of shoppers place a high value on brands, saying "familiarity with the company" is "very" or "somewhat" important when making food purchases. SupermarketGuru.com also found that 74 percent of American consumers surveyed were on low-carb diets.

The one-day conference will bring together major brands for the first time to share best practices and lessons learned as pioneers in the growing low-carb arena. For more information on the LCMA, or to obtain a registration form for the April 13 conference, visit www.lowcarbma.org.
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