EXTENDED DG COVERAGE
Food retailers have offered higher wages, flexible schedules, signing bonuses and other perks to lure workers, but only Dollar General has the unique challenge of having to staff a store base of 18,000 locations that’s growing daily amid a historic labor crunch.
“Because of our culture, our footprint and our development programs, we’ve weathered the labor challenges very well,” says Kathy Reardon, EVP and chief people officer at Dollar General. “Over Labor Day, we said we were hiring 50,000 people, and I’m proud to say we not only met but exceeded that goal.”
According to Reardon, attracting workers in this labor environment isn’t just about increasing wages, it’s about giving people the chance to develop a meaningful career.
“It goes beyond paying competitive market-based wages,” she says. “The opportunity that Dollar General has for people to develop their careers, I think, is what sets us apart. So people come to us, maybe, for a job, but they stay because of the career.”