Hershey Names V.P. Innovation and Strategy, Snacks

HERSHEY, Pa. -- The Hershey Company said yesterday that Andrew (Drew) J. Panayiotou has been named v.p., innovation and strategy, Snacks. Panayiotou will report to Michele Buck, s.v.p., president U.S. Snacks.

Panayiotou will lead Hershey's efforts to identify and develop future growth platforms and fill the new product pipeline. He also will play a leadership role in the international expansion of snacks and will work with the business development group to develop growth plans and strategies.

Panayiotou most recently built an independent marketing consulting practice focused on helping companies strengthen marketing strategies and programs. His clients included Mizuno Global Sports, Sears Roebuck, and Nike. Prior to this, Panayiotou worked at Eastman Kodak, where he led innovation and new products for the entire consumer division. He also worked at Dr. Pepper/Seven Up, Inc., where he helped lead the turnaround of the Canada Dry business.
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