Grocers have weathered a period of epic disruption, but more change is coming and it will be very different. The new phenomenon of convergence has arrived and it is going to impact all areas of retail and consumer goods, from store experience to retail operations and sales and brand building activities.
Winning in the converge commerce world ruled by consumers requires the practical application of five key strategies in areas such as:
- The intersection of media and data
- Integration of incentives and loyalty
- Magical merchandising
- Unprecedented insights
We’ll offer fresh perspective on each of these areas and ideas for immediate implementation to create a converged commerce experience to win in food retailing’s future.