General Mills Launches Hispanic-Focused Health, Nutrition Initiative

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General Mills Launches Hispanic-Focused Health, Nutrition Initiative

11/03/2008
General Mills, Inc. has launched a three-year grassroots effort to encourage Hispanic families to eat healthier as part of their daily routine.

Called Mente Sana en Cuerpo Sano (Sound Body, Sound Mind), the program is a 10-session curriculum created by General Mills' Bell Institute of Health and Nutrition, in conjunction with the Boston-based Latino Nutrition Coalition, with is part of Oldways. It will be launched this month by 14 community-based organizations (CBOs) throughout Chicago, Houston, Los Angeles and Northern California.

The community-relations initiative is being spearheaded by GMI's Hispanic marketing platform, Que Rica Vida.

GMI said the program's partners developed culturally-relevant materials in Spanish and English, that will show Hispanics how to adapt the best of their healthy food traditions to the realities of modern American life.

"As far as we're aware, Mente Sana en Cuerpo Sano is a one-of-a-kind, comprehensive health and nutrition program especially tailored for the Latino community," noted General Mills' community relations manager, Kimberley Bow Sundy.

The sessions include: How to Be a Better Grocery Shopper; Get Heart Healthy; The Skinny on Breakfast; and, Feeling Good Inside and Out - Digestive Health.

As a part of the curriculum, participants will receive copies of The Traditional Healthy Latin American Pyramid and Camino Magico booklets, which are distributed by the LNC.