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The Fresh Market Rolls Out All Things Pumpkin in August

Specialty food retailer aims to be 1st to introduce fall-inspired products
Marian Zboraj, Progressive Grocer
The Fresh Market Fall
The Fresh Market is debuting new packaging for its exclusive fall-inspired products.

The crisp autumn air may not be here yet, but that isn’t stopping The Fresh Market, Inc. from debuting its fall-themed products. In an effort to get ahead of the retail rush of pumpkin-flavored everything, the specialty grocer has started to introduce a wide array of fall-inspired offerings — many of which are exclusive to its stores — on Aug. 1 and will continue to roll out products throughout August, September and October.

[Read more: "The Fresh Market Names New CFO"]

The fall products include:

  • The Fresh Market Pumpkin Spice Coffee
  • The Fresh Market Pecan Pie Coffee
  • The Fresh Market Gummy Pumpkins
  • The Fresh Market Pumpkin Spice and Spooky Drizzle Pretzels
  • The Fresh Market White Chocolate Pumpkin Pie Almonds
  • The Fresh Market Pumpkin Pecan Granola
  • Rao’s Homemade Red Wine Marinara
  • Nightingale Apple Cider Ice Cream Sandwiches
  • Hallow-Boo Bark
  • Lesser Evil Pumpkin Spice Organic Popcorn
  • Graeter’s Pumpkin Ice Cream
  • Van Leeuwen Pumpkin Cheesecake Ice Cream
  • Tèo Spiced Pear & Brandy Gelato
  • Pechkeks Misfortune Cookies
  • Pumpkin beer
  • Spellbound Pinot Noir
  • Ghost Pines Red Blend

Private label fall-themed products feature an all-new look with the debut of new packaging that reflects the vibrant colors and flavors of the autumn harvest.

The Fresh Market is also celebrating the fall season with a special promotion. Running Aug. 2 - Aug. 8, customers who buy $50 or more in gift cards for Dick's Sporting Goods, Lululemon, Academy Sports, Buffalo Wild Wings, Jimmy John's or Subway will receive a $10 The Fresh Market register coupon to be used on a future purchase, valid for seven days. 

Greensboro, N.C.-based The Fresh Market operates 160 stores in 22 states. In 2022, Cencosud completed the acquisition of 67% of the shares of The Fresh Market Holdings Inc., with Apollo Global Management and other shareholders retaining 33% of the shares. The Fresh Market is No. 76 on The PG 100, Progressive Grocer’s 2023 list of the top food and consumables retailers in North America.

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