As part of its ongoing partnership with Operation Homefront, the Eckrich brand teamed up with country music star Randy Houser on June 16 to surprise retired Army Sergeant Nate Miracle and his family with an outdoor home makeover at their home in Clarksville, Tenn.
The makeover included a renovated front porch and a backyard upgrade including a new deck, luxury grill, picnic table and professional landscaping. Houser also presented the family with one year of free groceries.
This is the fourth year that Eckrich has worked with the national nonprofit, which provides emergency financial and other assistance to the families of wounded service members. The brand is also donating up to $250,000 this year through the contribution of 5 cents from each purchase of specially marked products from now through July 4.
The brand has already donated more than $750,000 to the charity since 2012, and total donations are expected to surpass $1 million by the end of the year.
"Randy shares our passion for honoring military families, and it was great to have him join Eckrich in paying tribute to the Miracle family," said Chuck Gitkin, SVP, marketing, Smithfield Foods. "On behalf of everyone at Eckrich, it is our privilege to provide the Miracle family with one year of free groceries and everything that they need for a summer to remember."