Deli / Prepared Foods

Ready-to-eat cereal was the most popular category of online coupon printed in March, according to Coupons.com, the leading network for digital coupons.

Senomyx, Inc., a company that employs proprietary technologies to discover and develop new flavor ingredients for the food, beverage, and ingredient supply industries, said yesterday it was extending the collaborative research phase under its initial collaborative research and license agreement with Campbell Soup Co.

Campbell Soup Co. has created a new Web site called “Campbell’s Ideas for Innovation” (www.campbellideas.com) where scientists, entrepreneurs and inventors can easily submit their ideas for evaluation.

Big Y has rolled out the Eating Right line, of better-for-you foods in its stores. The multi-category lifestyle brand, originally developed as a Safeway private label line, offers a wide assortment of foods tailored to support specific dietary needs, including heart health, digestive health, bone health, immunity and weight management.

B&G Foods, Inc., a manufacturer and distributor of high-quality, shelf-stable foods, has entered a new phase in its strategic rebuilding of the Cream of Wheat brand with the rollout of Cream of Wheat Healthy Grain Instant Hot Cereal. Parsippany, N.J.-based B&G acquired the iconic brand in 2007.

Food manufacturers have the potential to increase market share by converting to a shaped container from the traditional can, according to recent proprietary research conducted by global market research firm Ipsos.

New consumer research by the Private Label Manufacturers Association reveals that shoppers can save about 30 percent off their grocery bill by purchasing store-brand products on their weekly trips to the supermarket.

The world’s largest retailer is reintroducing its 16-year-old Great Value private label brand with new packaging and more aggressive marketing.