In today's dynamic retail landscape, understanding the omnichannel consumer is vital for sustainable growth. This webinar will provide valuable insights into shopper shifting across channels, retailers, and platforms, exploring longer-term shopper behavioral changes and key differences in channel choice across generations.
Join speakers Kenneth Cassar and Stacey Maniscalco from NIQ for a 60-minute exploration of channel-shifting trends and consumer dynamics.
During this session, you will learn the behaviors that will inform your strategic decisions as you plan for 2024:
- High-level trends in the omnichannel landscape including omnichannel market sizing, penetration, and growth
- The increasing prominence of fragmented shopping trips and implications for brands and retailers
- Changing channel preferences among generational cohorts in both brick-and-mortar and e-commerce
Don't miss this enlightening webinar to see how you can stay on top of a fast-evolving consumer in a new retail landscape.