Walmart

Dannon wants consumers to view its yogurt as a key back-to-school staple, and so has launched a coupon promotion across several of its product lines.

Following a successful May pilot launch in Michigan, Walmart plans to offer a 90-day supply of about 300 generic prescriptions, each for $10 by free mail delivery, throughout the Midwest and Northeast.

StarKist is asking consumers to "Think Tuna" in a new campaign that promotes the different flavors and uses of its shelf-stable pouched products.

Consumers are continuing to purchase private label products at an increasing rate, per new research from The Nielsen Co.

Wal-Mart Stores, Inc. second quarter earnings surpassed analysts' expectations but same store sales declined 1.2 percent vs. a 4.3 percent gain a year earlier, prompting it to take a conservative outlook for the third quarter same store sales expectations of 2 percent.

The more than 350 attendees at the Hispanic Retail 360 Summit gathered for the second day in Las Vegas to examine what effects the recession has had on Hispanic consumers and their shopping habits.

Bentonville, Ark.-based retailer Wal-Mart Stores, Inc. is surveying potential store locations in New York, according to Crainsnewyork.com. After renouncing the initiative several years ago, due to opposition from labor unions and surrounding communities, the company now feels that the current economic recession has provided a unique opportunity to expand into the city.

Advertisers are aiming to reach the value-minded consumer with creative advertising executions that deliver recession-themed messaging. Nielsen IAG examined 67 value-themed ads across 11 national advertisers and found that breakthrough retention rates were not as expected.