Wal-Mart Launches Online Marketplace

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Wal-Mart Launches Online Marketplace

Wal-Mart Stores, Inc. said this week that its Web site, Walmart.com, has added nearly 1 million new items to its online product assortment with the launch of the new “Walmart Marketplace,” which enables a select group of retailers to offer additional products at Walmart.com.

Walmart Marketplace further expands its online assortment with new products and top brands within some of the most popular online categories, including home, baby, apparel, toys and sporting goods/sports memorabilia. Bentonville, Ark.-based Wal-Mart said it carefully chose specific retailers for its Marketplace based on their “strong customer service track records and large assortments of quality brands and products.”

Wal-Mart plans to grow the Marketplace program with additional retailers over the next year.

- Nielsen Business Media