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Mainstream Supermarkets to Host Major Earth Day Promotion
MINNEAPOLIS -- Kroger, Publix, and 14 other supermarket chains have joined forces with major organic food brands to launch an unprecedented $1 million marketing campaign, called "Go Organic! For Earth Day," this April, designed to drive mainstream consumer awareness, in-store traffic, and sales for organic food. -
Publix Tops University's Customer Satisfaction Index; Wal-Mart Wins Only on Price
ANN ARBOR, Mich. -- Publix is keeping its shoppers satisfied in terms of quality, service, and price, while Wal-Mart supercenters may have some work to do when it comes to those first two measures, according to the University of Michigan's latest American Customer Satisfaction Index (ACSI), released today.