Coborn's to Use Price Optimizaton as a Competitive Weapon

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Coborn's to Use Price Optimizaton as a Competitive Weapon

ST. CLOUD, Minn. -- Regional independent supermarket, convenience store, and liquor store operator Coborn's, Inc. plans to install Web-based price optimization software to help boost margins in the face of increasing competition.

Coborn's will deploy Sacramento, Calif.-based Revionics' price optimization solution, which automates pricing using software-as-a-service price optimization and reporting solutions via a weekly subscription model over the Internet.

"Revionics provided an answer to a very difficult question", stated Andy Knoblauch, v.p. of sales, marketing, and merchandising for Coborn's. "How do you increase margins in the face of competitive challengers? Revionics will help us to be agile in the face of competition without giving away unnecessary margin."

Coborn's operates 33 stores in multiple retail formats over two states, including Coborn's full service grocery stores (Coborn's), convenience locations (Little Duke's), and cash and carry locations (Cash Wise Foods).