Capturing the Pet Specialty Shopper
Date of webcast:
Thursday, May 26, 2016
Time & timezone:
2:00 PM ET/ 1:00 PM CT/ 11:00 AM PT
Duration:
1 hour
About this webcast:
Capturing the Pet Specialty Shopper
For the last 15 years, the Pet Specialty retail channel has steadily increased its share of the >$20B Pet Food market, mainly at the expense of Mainstream retailers. Recent data and case studies suggest that this highly valuable shopper can be converted back to Mainstream retailers. This webcast will help educate the audience on the emergence of Pet Specialty, the value that this leakage represents to Mainstream retailers, and the research that suggests these shoppers are ready to migrate back to Grocery and Mass outlets. Importantly, the webcast will also outline some key steps that Mainstream retailers can take to fully capitalize on this potential migration.
Presenting publication:
Sponsored by:
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Ainsworth Pet Nutrition
Speaker:
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Ryan Green
Director of Category Development
Ainsworth Pet Nutrition
Moderator:
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Jim Dudlicek
Editor-in-Chief
Progressive Grocer