Canadian Grocer Deploys In-Store Digital Network for Promos, Ad Revenue

Canadian grocer D’Alesio Foodland, a full-service grocery store featuring fresh produce, has joined an Internet-based digital network it will use to highlight promotions and generate advertising revenue via six digital screens deployed throughout the store.

The grocer is working with ScreenScape, an Internet service and community designed to provide a cost-effective way to use dynamic screens in retail establishments. Members of the ScreenScape Network form a community of venues interconnecting to establish a shared resource and a marketplace for exchanging content.

“The most appealing aspects of ScreenScape are its ease of use and cost-effective price,” said Guy D’Alesio, owner of the Hamilton, Ontario-based grocer. “In no time at all, I had new content up and running. I love the ability to change it from anywhere, even outside of the store, just by logging onto the Web site.”

D’Alesio Foodland, one of ScreenScape’s grocery store early adopters, will use the screens to alert shoppers to in-store specials, and to provide information and entertainment while they shop. It will also give the grocer new lines of revenue through local advertisers. In keeping with its connection to the Hamilton community, D’Alesio Foodland also plans to use its screens to help promote local charities and community events.

“In the past, our customers heard about specials through our weekly flyers,” said D’Alesio. “Once they were in store, there was no efficient way to promote our specials on-site. Keeping the printed signage current was cumbersome and expensive. With six screens located throughout the store, we can now quickly and easily reach our customers with our latest promotions. We’ve not only gained in marketing agility, we’ve [also] lowered the cost of producing in store signs by digitally creating the content for our ScreenScape displays. These are key advantages for a small business like ours.”
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