Back to School

TROY, Mich., and BURBANK, Calif. - Kmart Holding Corp. and the WB Television Network today announced an exclusive integrated marketing campaign to launch five new Kmart back-to-school fall apparel collections and the WB's new season of shows. This marketing partnership is the first of its kind in which a major retail brand is working with a television network to jointly leverage their respective assets for cross-promotional purposes.

When it comes to successful back-to-school merchandising, manufacturers need to hit the books early and study hard.

NEW YORK - Wal-Mart Stores Inc. and Target Corp. separately released quarterly earnings reports today. Both saw boosts from back-to-school sales.

Grocers can boost year-round sales of school and office supplies simply by regaining focus on the category and using creative promotions.

LONDON -- The Wal-Mart-owned Asda supermarket chain is now the United Kingdom's largest school clothing retailer by both value and volume, according to the latest market share data.

NEW YORK - Wal-Mart and other price-oriented retailers fared well in August, as back-to-school sales lifted their monthly sales figures.

BENTONVILLE, Ark. - Wal-Mart Stores Inc. on Monday said the back-to-school shopping season was off to a good start and it was on track to meet its August sales forecast. Food was among the retailer's best-selling categories.

BOISE, Idaho - As area children and their families prepare to go back to school, Albertsons is partnering with several vendors to give back over $5 million to communities during the back to school season.