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Entertainment Tie-ins / Licensing

  • Rainbow Wants to Rumble with Cub for Charity

    MINNEAPOLIS - In an even more bizarre twist on a story reported earlier this week that the president of Rainbow Foods had challenged Cub Foods' president to a wrestling match to resolve a business dispute, Rainbow has now announced it wants to rumble for charity.
  • Pepsi Unveils Blue Cola

    PURCHASE, New York - Just in time for summer, Pepsi-Cola has said it will launch a bright blue cola called Pepsi Blue to boost sluggish cola sales, Reuters reports.
  • Kmart Turns to Entertainment Industry in Latest Marketing Effort

    DETROIT - Kmart Corp. on Monday announced that it has hired Creative Artists Agency to provide entertainment-related marketing, The Associated Press reports.
  • Kmart Launches First Stage of Multicultural Campaign

    TROY, Mich. - Kmart Corporation is using a new multicultural marketing campaign including radio and television ads to try and fill a niche with African-American and Hispanic shoppers.
  • Supermarkets a Major Potter Target

    Backed by $320 million in box office sales and a legion of worldwide fans, just putting "Harry Potter and the Sorcerer's Stone" into mass release this spring on DVD and VHS would be enough to create a major retail event.
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