NEW YORK - ConAgra plans to revive the "talking tub" pitch for its Parkay spread next month with the help of a motion sensor and voice chip, Reuters reports.
LOS ANGELES - Dr. Pepper/Seven Up Inc. has said it will stop airing a national television commercial called "Captive Audience" that human rights groups say makes light of rape in prison.
MINNEAPOLIS - In an even more bizarre twist on a story reported earlier this week that the president of Rainbow Foods had challenged Cub Foods' president to a wrestling match to resolve a business dispute, Rainbow has now announced it wants to rumble for charity.
PURCHASE, New York - Just in time for summer, Pepsi-Cola has said it will launch a bright blue cola called Pepsi Blue to boost sluggish cola sales, Reuters reports.
DETROIT - Kmart Corp. on Monday announced that it has hired Creative Artists Agency to provide entertainment-related marketing, The Associated Press reports.
TROY, Mich. - Kmart Corporation is using a new multicultural marketing campaign including radio and television ads to try and fill a niche with African-American and Hispanic shoppers.
Backed by $320 million in box office sales and a legion of worldwide fans, just putting "Harry Potter and the Sorcerer's Stone" into mass release this spring on DVD and VHS would be enough to create a major retail event.
