Digital Marketing

OMAHA, Neb. -- Joan K. Chow has joined ConAgra Foods here in the new role of e.v.p./c.m.o., for which she will lead the full scope of the company's marketing efforts.

JUNEAU, Alaska - With Lenten season accounting for as much as 35-40 percent of annual frozen seafood sales, the Alaska Seafood Marketing Institute (ASMI) here said it is urging retailers to utilize its Cook It Frozen! merchandising materials to further increase sales.

WESTLAKE VILLAGE, Calif. -- Dole Fresh Fruit International, Ltd., the Latin American fresh fruit division of Dole Food Co., Inc. based here, launched a new Web site aimed at bringing consumers closer to its organic banana operations.

WASHINGTON -- As the first in the series of Presidential $1 coins launches today, retailers can take advantage of a tool to help educate consumers on the new currency. The United States Mint is offering free informational materials on a special Web site: www.usmint.gov/$1coin

WILMINGTON, Del. -- The produce department of a San Francisco Safeway will provide the backdrop for next month's formal launch of the Produce for Better Health Foundation's (PBH) new Fruits & Veggies -- More Matters health initiative.

WILMINGTON, Del. -- The produce department of a San Francisco Safeway will provide the backdrop for next month's formal launch of the Produce for Better Health Foundation's (PBH) new Fruits & Veggies -- More Matters health initiative.

NEW YORK -- Wine consumption among NASCAR fans is up 22 percent from last year, far outpacing overall growth in wine consumption in the nation, according to a study released yesterday by ACNielsen and Nielsen Sports, both business units of The Nielsen Company here.

NEW YORK -- Online grocer FreshDirect here is launching a Valentine's Day menu, allowing its customers to "prepare an easy and romantic restaurant-quality meal for a special someone in the comfort of their own homes," in the words of the company. Orders can be placed now for deliveries on Feb. 8 through Feb. 13."We continue to offer our customers simple and easy ways to delight their family and friends with great food, and this year's Valentine's Day is a perfect example," said FreshDirect c.e.o. and president Steve Michaelson. "From longtime couples to awkward first dates, our Valentine's Day selection is a surefire way to impress anyone on the most romantic day of the year."The tasting menu will provide one choice of an appetizer (Scallops, Salad, or Soup), entree (Surf and Turf or Cheese Fondue), and dessert (Almond Joy Cake, Chocolate Cake, and Passion Fruit Bread Pudding, each served with ice cream or sorbet).