Digital Marketing

WILMINGTON, Del. -- The produce department of a San Francisco Safeway will provide the backdrop for next month's formal launch of the Produce for Better Health Foundation's (PBH) new Fruits & Veggies -- More Matters health initiative.

WILMINGTON, Del. -- The produce department of a San Francisco Safeway will provide the backdrop for next month's formal launch of the Produce for Better Health Foundation's (PBH) new Fruits & Veggies -- More Matters health initiative.

NEW YORK -- Wine consumption among NASCAR fans is up 22 percent from last year, far outpacing overall growth in wine consumption in the nation, according to a study released yesterday by ACNielsen and Nielsen Sports, both business units of The Nielsen Company here.

NEW YORK - Recent oral care innovations, such as whiteners, brighteners, dissolving breath strips, and power brushes seem to have run their course, and the market, which reached an estimated $7.5 billion in 2006, will show slow growth over the next five years, with sales reaching $8.9 billion by 2012, according to market research firm Packaged Facts.

NEW YORK -- Online grocer FreshDirect here is launching a Valentine's Day menu, allowing its customers to "prepare an easy and romantic restaurant-quality meal for a special someone in the comfort of their own homes," in the words of the company. Orders can be placed now for deliveries on Feb. 8 through Feb. 13."We continue to offer our customers simple and easy ways to delight their family and friends with great food, and this year's Valentine's Day is a perfect example," said FreshDirect c.e.o. and president Steve Michaelson. "From longtime couples to awkward first dates, our Valentine's Day selection is a surefire way to impress anyone on the most romantic day of the year."The tasting menu will provide one choice of an appetizer (Scallops, Salad, or Soup), entree (Surf and Turf or Cheese Fondue), and dessert (Almond Joy Cake, Chocolate Cake, and Passion Fruit Bread Pudding, each served with ice cream or sorbet).

QUINCY, MASS. -- Five Stop & Shop stores will receive combined technology from InStore Broadcasting Network (IBN) and Cuesol, which have joined forces to integrate and coordinate in-store audio-video channels with interactive solutions, including on-cart devices, to deliver synchronized, informative content to shoppers, IBN chairman, president, and c.e.o. Rob Brazell told Progressive Grocer, characterizing the result as "the ultimate shopping experience."

LONDON, K.Y. -- Regional wholesaler Laurel Grocery said it plans to offer retailer customers an in-store radio network to deliver marketing messages to shoppers using a medium it expects will provide more impact than traditional mass media.

GOODLETTSVILLE, Tenn. -- Alliance Marketing, a regional retail cooperative marketing group serving over 200 supermarkets in the Southeast, has formed an independent full-service ad agency that will serve its members as well as other retailers.