The 2021 winners of the BrandSpark Most Trusted Awards for everyday consumer product brands were chosen according to a survey of nearly 18,000 U.S. shoppers.
Market research firm BrandSpark International has unveiled the 2021 winners of the BrandSpark Most Trusted Awards for everyday consumer product brands. The winners were chosen according to a survey of nearly 18,000 U.S. shoppers who shared which brands they trust the most and why.
“With the pandemic and fragile economy, consumers are more cautious than ever about what they are bringing into their homes,” said Robert Levy, president and CEO of Toronto-based BrandSpark. “So, right now, building a bridge of trust is more important than ever for brands. The BrandSpark Most Trusted Awards seal has been a visual reminder of that trust for eight years. It underscores that other shoppers trust the brand and helps build trust with new consumers to ultimately drive purchase.”
For the second consecutive year, BrandSpark has joined forces with news magazine Newsweek to help raise awareness of the winning brands.
According to BrandSpark, Americans continue to be more loyal to the brands they trust, with 47% saying they are loyal to brand names compared with 44% a year ago and 40% in 2017 and 2018. Unsurprisingly, Americans are also doing a lot more shopping online, where they’re finding new brands to stack up against old favorites. BrandSpark found that 32% are making online purchases at least once a week, versus 27% a year ago, which the firm noted can lead to increased brand switching.
The awards, which have been awarded annually since 2013, were presented this year in 167 consumer product categories, 87 of them new (as denoted by a star):
Cincinnati-based CPG powerhouse Procter & Gamble garnered the most brand awards, with 21 total and seven wins just in laundry categories.
Seventeen thousand, nine hundred and ninetyAmerican shoppers determined the BrandSpark Most Trusted Awards winners for 2021 through their responses for categories in which they shop. The results were ranked based on the greatest volume of mentions as the most trusted brand in the category. Ties were declared if the margin of victory was within 3%.