Blue Apron Acquires Meat Supplier BN Ranch
Meal kit subscription service Blue Apron has acquired BN Ranch, a provider of sustainable, responsibly raised beef, lamb and poultry.
Blue Apron will now own the BN Ranch brand, supported by the BN Ranch staff of experts and its global network of farms and ranches. Bill Niman will join the Blue Apron team as president and founder of BN Ranch. In addition to providing meat for Blue Apron menus, BN Ranch will continue to supply its current retail, institutional and restaurant customers.
"Bill is globally recognized as a pioneer in the sustainable meat industry, and we share the same philosophy that high animal welfare and food quality go hand-in-hand" said Matt Wadiak, co-founder and COO of Blue Apron. "By acquiring BN Ranch, and bringing Bill onto our team, we are furthering our vision to build a better food system by making high-quality, responsibly raised meat accessible to home chefs across the country."
Founder of the Niman Ranch brand, Niman began raising animals to high standards for eating quality in the 1970s. He left his namesake company in 2007 and founded BN Ranch. In his new role at Blue Apron, Niman will help the company further develop its animal welfare and husbandry standards for beef, pork and poultry, and expand its network of farmers, ranchers and suppliers.
"Having worked closely with the team at Blue Apron for nearly two years, I've witnessed firsthand their deep commitment to providing the highest quality and wholesome meat and poultry to its customers," Niman said. "I'm excited to be joining a growing company that's positioned to truly change the way that animals are raised for food."
BN Ranch grass-fed beef has already become part of Blue Apron's weekly menus, with more products to be added in the coming months. Promoting high standards for animal welfare and sourcing high-quality ingredients are just a part of Blue Apron's vision for a better food system.