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Birds Eye Foods Names C.E.O.

ROCHESTER, N.Y. - Leading frozen vegetable supplier Birds Eye Foods here has named Neil Harrison chairman, president, and c.e.o. He succeeds Dennis M. Mullen, who is stepping down from active management but is making himself available as a consultant to the company.

Harrison, 52, brings over 27 years domestic and international food industry marketing, sales, and finance experience to his leadership role at Birds Eye. His career spans increasingly senior positions with Unilever, General Foods, PepsiCo, and Heinz. During his seven-year tenure at Heinz, where in 2002 he became e.v.p. responsible for the $3.5 billion North America region, he developed the company's U.S. frozen food business into a $1.5 billion growth engine.
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