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Paul Weitzel

VP

Paul Weitzel is VP at Winston-Salem, N.C.-based Inmar Analytics. He leads the firm’s efforts in providing cost and profit management solutions. His expertise includes cost modeling, activity-based costing, cost-to-serve pricing, assortment/space optimization, and ecommerce.

Articles by this author

July 2018

Their importance in consumers' decision-making raises serious considerations for marketers