Phil Dance

Phil Dance

Partner and Co-founder

Author Profile

Phil Dance is a partner with, and co-founder of, Alter Agents, a Los Angeles-based market research firm. He has more than 15 years of experience researching and uncovering shopper insights.

ARTICLES BY THIS AUTHOR

9/3/2018
Following Consumers, Retailers Should Adopt ‘Divinely Discontent’ Mindset
Tech companies like Amazon offer pertinent examples

Phil Dance
11/8/2017
What Consumers’ Wallets Say about the Walmart-Amazon War
They want convenience, transparency and brands to deliver beyond their products

Phil Dance

Phil Dance

Author Profile

ARTICLES BY THIS AUTHOR

Following Consumers, Retailers Should Adopt ‘Divinely Discontent’ Mindset

What Consumers’ Wallets Say about the Walmart-Amazon War