Pete Catoe

Founder and CEO, ECRS
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Pete Catoe is Founder and CEO of ECRS®. In 1989, as a young entrepreneur, he began a journey that would lead to what ECRS is today – an award-winning, innovative retail automation company with thousands of installations throughout the U.S., Canada, and the Caribbean. 

An entrepreneur by nature and an executive in practice, Pete believes great companies are built one idea, one customer, and one employee at a time. When it comes to his business philosophy, Pete believes strongly that a unified platform is the future of retail technology, that retail platforms should be free of bulky technology stacks and messy integrations, and that retailers should strive to make a customer's experience easy, seamless, and identical no matter where the transaction point may be. If you were to ask him, he's "in the business of making his retail customers more competitive and their customers happier." 

In his free time, Pete enjoys sharing his insight and opinions as a thought leader helping to guide and shape the future of the retail tech landscape via his blog - - and spending time with his wife of 28 years at their home in the Blue Ridge Mountains.


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