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Mike Bartels

Senior Research Director

Mike Bartels is the senior research director for Tobii Pro Insight in North America. Over the past 12 years, he has designed, conducted and analyzed eye-tracking studies in a variety of fields, including web usability, user experience, package design, consumer contexts, advertising and applied science. [email protected]

Articles by this author

December 2018

Grocers are able to leverage research to discover what shoppers want