Author Profile

As director of strategy for New York brand design consultancy Elmwood, Camilla Crane has worked for GlaxoSmithKline, Procter & Gamble, Colgate, Lidl, and Jet.com, to name just a few. During her career, she has also helped global, Fortune 500, B2B, local, startup and consumer brands such as American Airlines, Bloomberg, Cadillac, The CFA Institute and Deluxe Entertainment.