19 Crimes

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19 Crimes

19 Crimes wine has been in double-digit growth since its launch and is the No. 1 Australian wine brand in the $8-11 category. 19 Crimes pioneered augmented reality in the wine category, bringing the convicts on the label to life to tell their true stories. The Living Wine Labels app now has more than 4 million downloads, and 19 Crimes has 1.7 million brand experience views per month.