Woodman’s Joins Healthy Savings Grocery Network

Wisconsin-based grocery chain Woodman’s Food Markets is partnering with the Healthy Savings discount program to help make healthier eating more convenient and affordable for consumers.

With Healthy Savings, people enrolled in UnitedHealthcare self-funded employer and BadgerCare Medicaid plans who shop at any of the 16 Woodman’s stores can save more than $50 each week on fresh fruits and vegetables, as well as healthy staples such as milk, eggs, lean meats, whole grain breads, cereals, juices and beans.

“Healthy Savings gives us a unique opportunity to help customers and their families make healthier food choices,” said Dustin Wales, marketing director for Janesville, Wis.-based Woodman’s.

Woodman’s joins Kroger’s former Roundy’s Copps, Metro Market and Pick ‘n Save banners as participating retailers in the Healthy Savings network in Wisconsin.

“We are pleased to welcome Woodman’s to the Healthy Savings network,” said Chad Kelly, chief marketing officer of Solutran, the Minneapolis-based parent company of Healthy Savings. “Woodman’s Markets complements our existing network and has been a much-anticipated addition.”

Healthy Savings programs are sponsored by health plans, governments, employers and nonprofit organizations. These sponsors provide their employees and plan participants with access to savings on more than 5,000 qualifying healthy foods from more than 200 brands. Consumers shop for promoted items at participating grocery stores, scan a bar code at checkout and save instantly.

“Healthy Savings gives people the opportunity to make healthier food choices and improve their diets, which will make a meaningful difference in their health and well-being,” said Dustin Hinton, president and CEO of Milwaukee-based UnitedHealthcare of Wisconsin. “Expanding the program makes it easier and more affordable for many Wisconsin families.”

Healthy Savings is a program for participants to save on healthier foods without having to clip, print or download coupons. Discounts are pre-loaded onto participant accounts each week and activated with a simple scan of a bar code from a card or mobile phone at checkout in participating stores. The technology for Healthy Savings was developed by Solutran, a technology company in the financial services industry.

Woodman’s is an employee-owned supermarket chain that operates 16 stores in Wisconsin and northern Illinois.